Our Story

Aesthetic Protocol was founded to create products to help people simplify their lives.

After designing DNA sequencers, high-end housewares, medical equipment, laptops, cellphones, and office furniture, we decided to change focus and start a brand for highly functional housewares. Housewares, referring to anything in a home that people are close with and interact with regularly.

We noticed one of the biggest problems in people’s houses is their enormous clothing collections. People have clothing that is seldom used, too colorful, mismatched, works only on specific occasions, synthetic, and requires a lot of washing. We tackled that problem and the result is a capsule wardrobe that moves with the body, is very comfortable, looks simple, and never smells bad. The wardrobe collection right now consists of a single shirt design, but we will later add a sweater, skirt, pants, leggings, shorts, hat, and dress. The capsule wardrobe is a series of matching pieces that will greatly simplify your life.

We hope to apply functional and thoughtful design to a range of products in the future, but for now, apparel is our focus.